Art of Eye Appeal 1st Edition by Mike Stevens
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Mastering Layout: On the Fine art of Eye Entreatment, past Mike Stevens
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This best-selling book by sign manufacture legend, Mike Stevens, covers the cardinal principles of layout for signs. It teaches how to see, organize and manipulate graphic elements for unified, legible and visually appealing results. More than 80 illustrations demonstrate earlier-and-subsequently results of applying the principles. Includes a troubleshooting checklist for isolating, analyzing and correcting layout weaknesses in your own designs.
- Sales Rank: #34134 in Books
- Brand: Make: ST Media Group International Inc.
- Published on: 1986-01-01
- Original language: English language
- Number of items: 1
- Dimensions: 10.00" h x 8.00" westward x .75" l, .fourscore pounds
- Bounden: Paperback
- 127 pages
Features
- Used Volume in Good Condition
About the Author
Mike Stevens was a pop sign artist of the 1970s and 1980s. He authored several books on sign design, and contributed numerous articles to sign industry magazines.
Most helpful customer reviews
0 of 0 people found the post-obit review helpful.
I frequently detect myself revisiting sections of this book fourth dimension and time once again.
By Geo 1000.
1 of the very kickoff books I purchased upon pursuing a career in the design field. Mike Stevens' principles on layout process are timeless and you lot will encounter this once you read through this book. I frequently find myself revisiting sections of this volume time and fourth dimension once again and I take owned it for near 10 years. I would recommend this to anyone looking to get into doing graphic design / layouts / signs etc.
eight of viii people found the following review helpful.
If you design signs read this book in one case a year
By Brad Ferguson
As a 40-yr veteran in the sign industry, I separate my career into Earlier Mike Stevens and After Mike Stevens. No other book has made the impact on my design skills as this i has. The writing is clear and unpretentious, and makes clear that good layout can exist learned. Though Mike Stevens lived and worked in an era that is virtually forgotten, when the principal tool of the sign maker was a lettering castor, the principles he explained and illustrated are timeless. If I were immune but one book in my library, it would be this ane.
vi of vi people found the following review helpful.
Mike Stevens was a Master
By Thomas H. Clohessy
I will not reiterate what has already said almost this book other than to say it is the best guide bachelor for the lettering artist and when I was a professional sign painter/lettering creative person I had no more valued possession. I lent it out oftentimes to other friends in the merchandise and its contents were much discussed and marveled at.
I would like to comment on the fact that Mike Stevens did publish a couple of items now unavailable as far as I can tell, that would have supplemented "Mastering Layout" beautifully. One was a book, whose name escapes me, of his showcards in GLORIOUS colour. The other was a video, filmed in the 80'south, of Mike demonstrating his castor lettering technique. i never saw this, but it was legendary amongst lettering artists and I flog myself mentally when i realize that it may not be re-issued on DVD.
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